Each of the nine planning elements of the Flow Canvas covers an essential part of what is needed to get great results
READY FOR THE NEXT CYCLE
What will you measure to identify where you should get better? This is the last element in the flow cycle where you assess how you did in making progress towards your PURPOSE and the goals you've set for each of the other elements of your plan.
How do you organise yourself to be sustainable? You need to organise yourself inside your business or organisation in such a way that the people (including yourself) remain accountable.
What resources will you need to deliver on your promises? DELIVERY is about making good on your promises through the operations of your business or organisation. For this you need enough and the right people, facilities and money.
OFFER SOMETHING DIFFERENT
What makes you unique within your niche? Your FOCUS is what makes you different from others. It is through this uniqueness that you see the value you create as a way of expressing your PURPOSE.
START WITH YOUR BIGGER INTENTION
Why should your business or organisation exist? PURPOSE is the starting point of your planning since it defines the reasons for you to exist and thus binds all the other elements into a cohesive unity.
GET AND GIVE
When and where do you exchange value? TRANSACTIONS are the mirror image of your FOCUS... it is here where you exchange the value of what you offer. You give something which is of more value to those who get it than their counter performance.
SHOW UP & STAND OUT
What are you noticed and remembered by? ATTENTION is about translating your FOCUS into a story that your AUDIENCE will remember... something they will be attracted to! This story should be told where your AUDIENCE is at so that they can notice you.
CONNECT WITH YOUR FANS
Who are the people that wish to support you? You are not meant to serve everyone. Your AUDIENCE are those people who are attracted to you. They want to support you and do TRANSACTIONS with you.
HELP THEM TO TAKE ACTION
How can you make yourself so attractive that it is impossible to resist? DESIRE is about turning the attraction your AUDIENCE have with you into action. You can melt their resistance away so that they have not excuse not to enter with you into TRANSACTIONS.
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