Customers are the lifeblood of business: without customers to buy your products or services, you wouldn’t even have a business to begin with. What can you do to consistently attract the right customers? Before I answer that question, remember every business is going to do their best to attract new customers, but growth can only […]
Tag Archives | marketing
New marketing trends favour entrepreneurs
BOOK REVIEW: Marketing 3.0 – From Products to Customers to the Human Spirit by Philip Kotler, Hermawan Kartaua and Iwan Setiawan. Published by John Wiley & Sons. 2010. The title of this book by marketing guru Philip Kotler, and his associates, says it all – marketing has entered a new era because customer demands are […]