The first “innovation secret” used by Steve Jobs is to “DO WHAT YOU LOVE”.
Carmine Gallo lists 7 principles in his book “The Innovation Secrets of Steve Jobs“.
1. Do what you love
2. Put a dent in the universe – have a big vision
3. Kick-start your brain – use creativity and have lots of different experiences
4. Sell dreams not products – understand what people want to accomplish
5. Say no to 1000 things
6. Create insanely great experiences
7. Master the message
In following the first “secret” you can do what you love doing and what you do best, while you let your productive teams and efficient systems look after the rest.