BOOK REVIEW: Marketing 3.0 – From Products to Customers to the Human Spirit by Philip Kotler, Hermawan Kartaua and Iwan Setiawan. Published by John Wiley & Sons. 2010. The title of this book by marketing guru Philip Kotler, and his associates, says it all – marketing has entered a new era because customer demands are […]
Archive | Reviews
How to Achieve Business Success with Happiness
How does one go about finding the best route to finding joy in your work, while also achieving great business results? This is the key question that Mihaly Csikszentmihalyi and his collaborators set out to answer in “Good Business” after interviewing business leaders who managed to find a balance in their own businesses between material […]
Meaningful Work Is Productive Work
I’m not sure if it is just my selection of reading material, but recently I noticed that just about every entrepreneurial blog post or business book I read includes reference to the benefits to clarify the purpose of your business and how you can get your team to perform better by showing how their work […]
You already know how to be great
You already have inside of you what you need to achieve your most important goals. So what is keeping you back? You need: – Faith in yourself and others; – Fire in your commitment and actions; and – Focus in what you choose to pay attention to. These are the three elements Alan Fine says […]
Do what you love
The first “innovation secret” used by Steve Jobs is to “DO WHAT YOU LOVE”. Carmine Gallo lists 7 principles in his book “The Innovation Secrets of Steve Jobs“. They are: 1. Do what you love 2. Put a dent in the universe – have a big vision 3. Kick-start your brain – use creativity and […]