Archive | Reviews

New marketing trends favour entrepreneurs

BOOK REVIEW: Marketing 3.0  –  From Products to Customers to the Human Spirit by Philip Kotler, Hermawan Kartaua and Iwan Setiawan. Published by John Wiley & Sons. 2010. The title of this book by marketing guru Philip Kotler, and his associates, says it all – marketing has entered a new era because customer demands are […]

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Meaningful Work Is Productive Work

I’m not sure if it is just my selection of reading material, but recently I noticed that just about every entrepreneurial blog post or business book I read includes reference to the benefits to clarify the purpose of your business and how you can get your team to perform better by showing how their work […]

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You already know how to be great

You already have inside of you what you need to achieve your most important goals. So what is keeping you back? You need: – Faith in yourself and others; – Fire in your commitment and actions; and – Focus in what you choose to pay attention to. These are the three elements Alan Fine says […]

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Do what you love

The first “innovation secret” used by Steve Jobs is to “DO WHAT YOU LOVE”. Carmine Gallo lists 7 principles in his book “The Innovation Secrets of Steve Jobs“. They are: 1. Do what you love 2. Put a dent in the universe – have a big vision 3. Kick-start your brain – use creativity and […]

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